Google launches Contributor, a crowdfunding tool for publishers

Re:Google launches Contributor, a crowdfunding tool for publ... by chris_va on Thursday November 20, 2014 @04:11PM (#8638167)

Some math:

$3/month/user

10 sites the user visits daily (for argument's sake)

3 pages visited per site (for argument's sake)

30 days per month

Each site: $3 * 1/10 * 1/30 => $0.01/day/user

Each page: $0.01/day/user over 3 sites/user/day => ~$3.33 CPM.

Publishers right now average higher (~$5, up to $15) CPM, so this sounds like something that will lose them money for a non-biased set of users. Of course, maybe this selects for folks who otherwise wouldn't click on ads... I guess we will find out. It could also just select for publishers that are not able to monetize their content effectively.

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Re:Google launches Contributor, a crowdfunding tool for publ... by hayksaakian on Thursday November 20, 2014 @04:55PM (#8638415)

Your CPMs are innacurate for view based web content.

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Re:Google launches Contributor, a crowdfunding tool for publ... by Throwaway12928 on Thursday November 20, 2014 @04:48PM (#8638386)

$5 - $15 CPM is way above average.

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Re:Google launches Contributor, a crowdfunding tool for publ... by chris_va on Thursday November 20, 2014 @05:58PM (#8638737)

I got my numbers from the news publishers directly. They do a better job of selling to ad networks than a typical website.

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Re:Google launches Contributor, a crowdfunding tool for publ... by cheald on Friday November 21, 2014 @12:55AM (#8640018)

Direct sales CPMs are substantially higher than remnant inventory CPMs; Google is "competing" with the latter here.

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