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A comment on Google launches Contributor, a crowdfunding tool for publishers. Parent comment

Re:Google launches Contributor, a crowdfunding tool for publ... by chris_va on Thursday November 20, 2014 @05:58PM (#8638737)
I got my numbers from the news publishers directly. They do a better job of selling to ad networks than a typical website.
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Re:Google launches Contributor, a crowdfunding tool for publ... by cheald on Friday November 21, 2014 @12:55AM (#8640018)
Direct sales CPMs are substantially higher than remnant inventory CPMs; Google is "competing" with the latter here.
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