The insinuation of headlines like this is that antipsychotics are inherently hardcore drugs for people with severe, possibly dangerous mental illness. This delegitimizes depression by suggesting it is not or cannot be a serious mental illness; furthermore, it stigmatizes people who suffer from psychosis by suggesting that their symptom is beyond the pale of what a normal person might suffer.

That is: Antipsychotics are for people who experience psychosis, and people who experience psychosis are crazy lunatics, so it's absurd that so many normal people are being prescribed antipsychotics.