And who claims otherwise? From the article you referenced:
> Business Insider reached out to Amazon and Discover, neither commented.
I, personally, find it quite hard to believe that Discover would be gifting users $10 without any apparent benefit, not even branding! Also, if what you're saying is true, why hasn't Amazon shared the detailed statistics with Discover? Why have all his superiors acted in such shady ways (judging from the emails)?
Also, if anyone is doing shitty editorializing, its BI:
> He decides to stay home sick for the rest of the week
Because people decide to get sick, right.
I don't really see a point in providing BI as a reference, as it has no other sources than the original source.
There is of course some promotional benefit to that, and it's not unusual in the card industry. While some card benefits are conditionally offered to new signups (e.g. promo APR), most are offered to the entire class (e.g. cashback rewards).
Actually, no. This is the key twist that changes the whole picture. It is only his editorializing that claims the point of the campaign was to convert 1-click defaults. But he is the only one claiming that. He himself notes that the campaign was not set up that way. It was set up to promote Discover card by rewarding all 1-click usage. Furthermore the response from Amazon notes that they reviewed the progress of the campaign with Discover and Discover was cool with continuing, provided it was narrowed to Fire users and capped at the original budget. [1]
[1] http://www.businessinsider.com/amazon-employee-lawsuit-kivin...