In theory, yes, and these days reputation plays an extremely important role because of the massive amounts of network effects social media and the like provide. I was never a fan of Microsoft because they historically shipped substandard products. (I remember the days of windows 3.1 on my p2)

My post was merely trying to indicate that what Microsoft did in a monopoly position is not in any way unique or special. Every monopoly will behave in this manner, because corporations are rational actors.