Not going to pretend I haven't tried it out of curiosity, along with the usual Rift demos.

It's quite immersive but there's no getting past the fact that you have a big mask strapped to your head. However, trying it, you can see how once the Rift is more popular and less bulky, and the providers in this space can justify investing a bit more, it will take off.

Just as interesting will be new types of cinema-style experiences and short films, hopefully!