Yes you would think they expect to make their $100M back, and you don't do that 'destroying an industry'.

Also their raise ($100M) is an astronomical seed round, 100x what most companies would raise pre-product and pre-revenue in a first round. They clearly expect to deliver at volume on existing very high price points, or would not have raised this much money.

This isn't a few University kids disrupting an industry raising a few hundred k, this is an industry regular opening a division in it with $100M of his own money and that of a few investors.