> The watch market is young and probably led by fitness nuts.
Nope, not the feeling I'm getting. Most people around me do not have a smart-watch. I own a pebble which has extremely limited functionality compared to Apple Watch, etc.
The fact that I don't have to watch my phone to get input (read notifications, who's calling, runkeeper data, etc.) + the fact that I can keep my iPhone volume off and still not miss a single call, is a huge plus to me! Having Siri on your wrist could be extremely important for free lancers or generally speaking people who don't have a secretary to call at all times.
> feel that it's designed for fitness nuts
This product is quite a leap for Microsoft already. The watch market is young and probably led by fitness nuts.
It's probably a good strategy for Microsoft to nail this market first, learn about the marketing and triggers, secure a position and a revenue, then extend to a larger watch market when it is more structured.