It has been understood for awhile now that you have no expectation of privacy in public, at least as far as not being photographed, talked to, etc. Most people would probably agree that the paparazzi taking sneaky pictures of celebrities buying milk at Kroger aren't being very classy, but they'll also probably say it's fair game at that point.
Likewise, I would argue that broadcasting your SSID over the electromagnetic spectrum is public. As far as privacy is concerned (I have a slightly different opinion when it comes to security) I still haven't seen any compelling argument explaining how having your SSID mapped to a location is an any way a violation of privacy. Maybe you have one?
One hypothetical example: SSIDs often betray vendor names out of the box, and home routers are typically embedded devices that don't frequently receive security updates. Suppose Mozilla makes its database public and lists my SSID--or more likely, some weakly-secure hash of my SSID--in a public database that later gets compromised (e.g. plenty of people know their own SSIDs). Then, through no fault of Mozilla's, there's some 0day announced for my router. Now, every script kiddie in the neighborhood's using metasploit against a pre-selected list of vulnerable routers, potentially even remotely depending on their ability to integrate information from other sources. Maybe that sounds like more of a security issue than a privacy issue, but at some point, the effect is the same.
I'm still interested in seeing an example of how linking SSIDs to physical locations is a violation of privacy. Especially compared to, say, linking my full legal name to my house address which is already treated as public knowledge.
Everything else is idealizing. Same as with video and with DRM. Mozilla could take a principled stance and say no to patented codes and no to DRM, and then Google says yes to both of those things, reap the benefits, while the end consumer abandon Mozilla because it doesn't play YouTube or Netflix, and then Mozilla is no more.
If you don't like it, you can fork Firefox and/or choose not to trust Mozilla. The situation is super sad, but what else can you do? Be principled and disappear? Or compromise and survive?
my point was that this approach to data collection, consent, and privacy sharply and directly contradicts claims mozilla makes to users about being committed to their privacy. i think this reflects the opposite.
maybe a better analogy would be someone from the ACLU photographing everyone they saw in public: legal and easy to defend against, but hypocritical/not cool in my opinion and it might make me question the organization's priorities.