Are you able to share any details of the software, devices and/or sensors they use? I've been kicking around ideas on how to bring these types of things to rec sports.

software: depends on the team, device: most of them use stats http://www.stats.com/sportvu/sportvu.asp to track games and various wearable technology (which is not allowed in games ) on training. They are not as far behind as media portrait them, all these tracking devices (sleep. HR, GPS..) have been around for a long time. You wouldn't believe the stuff they tried, there are some snakeoils salesman but they usually end up pretty badly.

Also for software there is a lot of variance, I feel that they prefer people that know personally or have previous experience. There are a few people making the decision to adopt a platform for a team to track all the data floating around, usually few high managers of physio, that's your audience. Usually it's highly customized and there is a lot of support as the user (coach, physio stuff, athlete...) is not a tech person

Looks like a bunch of heatmaps to me.

Surprised no one did this earlier.