On the other side, ethereum itself could host bitcoin sidechains as contracts, adding value to the ethereum network.
My own best guess is that sidechains will be a net positive for ethereum adoption, but a net negative for the ethereum currency market cap.
I don't see how adoption and market cap can go in opposite directions.
Basically, it means you're decoupling the "store of value" and "medium of exchange" aspects of money, using bitcoin to "hold value" and ether to do the rest.
I want to care about the alt-coins, especially Dogecoin, I just agree with fredwilson and @cdixon that only Bitcoin has the network effects going for it. Impressive developers being behind the sidechain concept, see e.g., blockstream.com, will only further the gap.
If Ethereum can release and be everything they say it is, there's plenty of time for a community to build up around it. It is difficult for a community to coalesce around something which isn't running.
It just seems like were talking Opera vs. Chrome, which if you remember Opera gave up and implemented webkit.
Ethereum could, with relative ease, be created as a Bitcoin sidechain instead of being totally independent from Bitcoin. However, as far as I'm aware - the Ethereum "coins" called ethers couldn't be transferred, which would suck for people who bought ethers in the ether sale.
Etherum will likely continue being its own thing, but someone may also very likely fork it to be a sidechain.
edit- looks like I found my answer: http://bitcoinmagazine.com/12349/side-chains-challenges-pote...
I think the future will see all of these systems interoperating and we'll no longer be debating popularity.