Thanks for the taking the time to give constructive feedback. I will try to make it more clear that the licenses are on a per-year basis, as well as visibly making the text on the homepage more clear. I have heard the term "on premise", and I agree I should use a more common phrase. I will update the language / terms later tonight. That will make it more official.
How do you think I should make it clear that you can create a free online account to test out the software yourself, or would you prefer a video?
Right now you're asking for 9 pieces of information before you even let people see what / how it looks.
Another thought, you could let people do a one-click deploy to Heroku from a private repo or something to make it less burdensome to roll out. This is sort of a middle step between on premise and full automated.
Some suggestions:
1. I'd take pains to break out the pricing as per year (I had assumed per month looking at your homepage)
2. The body font on the homepage is too light - hard to read
3. The "download + install" seems like you're trying to define a niche where Trello, etc. can't reach but you don't use the phrase I most closely associate with that on your homepage "on premise".
4. Would be really nice to see a demo