As an eu citizen I knew that, and I can tell you they are "working on it" since decades of years (almost since Apple for the first time implemented it around the '80s), Nothing changed because Ireland doesn't want to change its taxation because the corps on its field lobby under the threat to move to another country, and the EU commission has not the power to impose the change to Ireland.
http://www.ft.com/intl/cms/s/0/ba95cff0-4fcd-11e4-a0a4-00144...
Also, in the United States, Amazon has generally not fared well when it came to avoiding collecting local taxes when local authorities decided to put their feet down:
http://en.wikipedia.org/wiki/Amazon_tax