It has completely replaced texting for a lot of my peers and in my opinion is best way to flirt electronically. Twitter and instagram are tied for second, with Facebook coming in last.
For what its worth, meeting someone who isn't on snapchat is unheard of, but I haven't added anyone on facebook since the fall term began.
Yik Yak is also on the rise but it's anonymous nature limits connections, and in turn growth.
On yik yak their's a lot of lookers, but few posters. On Snapchat everyone is creating/viewing content. Its become the replacement to texting. Shall I dare say its the whatsapp of American 18-25 year olds.
Just get married, snapchat that wedding ring (then post to facebook later a status update).
I still use facebook for events/groups. But I can see someone stealing that away from them.
Pretty much everyone is on Facebook under their real name, and it is the only social media platform where that is the case. The management consultant in me has a feeling that data is going to be worth a lot of money.
Google might know a lot about my interests but Facebook has my real name, real school, real job, as well as my interests.