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A comment on Winning A/B results were not translating into improved user acquisition.

Re:Winning A/B results were not translating into improved us... by pocp2 on Monday September 29, 2014 @11:09AM (#8383211)
What he did in that article is more commonly known as an "A/A test"

Optimizely actually has a decent article on it: https://help.optimizely.com/hc/en-us/articles/200040355-Run-...

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