I'm biased. I like that they run a webcam: http://www.centennialbulb.org/cam.htm
Where'd you get the 1/4 voltage figure and how does that relate to its longevity?
Lifetime is approximately proportional to the 16th power of the voltage, according to that article. 1/4 was a randomly made up figure (and probably wouldn't even result in a visible glow with many bulbs) but if you could see the light from such a bulb, it would presumably last up to 4 billion times longer than normal. By the same token a 5% reduction in voltage will double the life of the bulb.
So it wouldn't be hard at all to find a voltage somewhere in between that will allow an ordinary incandescent bulb to emit visible, maybe even useful levels of illumination, while lasting 100 years or more.
As others have mentioned, the Centennial bulb doesn't exactly emit useful levels of light. If I'm doing the math right, if you took a 100W/120V incandescent bulb rated for 1000 hours and scaled down the voltage by the 16h root of 876, or 80 volts, its life expectancy would reach 100 years. The bulb would use about half the power be about 1/4 as bright as normal. Its color temperature would obviously be pretty awful, but the Centennial bulb doesn't excel in that department either.
Brushes are intended to be replaced, and many manufacturers supply spare brushes in the original packaging.
In the 21st century however the traditional brushes have been replaced by electronic switching.
see https://en.wikipedia.org/wiki/Brushless_DC_electric_motor
I think it is well known that things that are made well and do cost a little more are available. This reminds me of a guy who shows how to counterfeit his own product - http://kottke.org/14/01/how-to-make-a-fake-bag
Some things however we've all seem to accept, like light bulbs, razor blades, etc, and its a shame. On one hand, having a newer product that may be better more often is good, and having a lower price for a product that lasts even temporary is also good, but it would be nice if there were more choice, and more awareness, of these kinds of issues in our markets.