Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by notahacker on Wednesday September 24, 2014 @03:17PM
(#8363528)
The cynic in me can't help wondering why, if there's such a big mainstream demand for ordering at the table with minimal interaction with the waiter, paper menus with tick boxes and kiosks to pay on the way out haven't been the mainstream way of ordering and paying for food for a while.
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by notahacker on Wednesday September 24, 2014 @03:58PM
(#8363745)
You wouldn't be waiting for very long for someone to pick up your pre-filled order sheets if the waiters didn't spend any time chatting with other guests.
My point is more that the interaction with the waiter is actually an integral part of how the sit-down restaurant experience differentiates itself from fast food, as well as an opportunity to persuade guests to take extra side dishes and chef's specials from the point of view of the restauranteur.
(Yes, it's probably partly a cultural thing; I don't even want to order a main course until I've got snacks on the table and a drink in my hand unless it's counter service. But notionally more efficient alternatives to traditional table service have been around for a long time everywhere without restaurant owners feeling the need to replace it en masse)
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by Retric on Wednesday September 24, 2014 @08:17PM
(#8364883)
As a counter point.
I am somewhat of a food snob, but I don't like to cook. Fast food and cheap (aka applebee's) food is off the table, but the traditional wait time at mid to high end restaurants is simply wasted time. Honestly, I find ethnic restaurants often have a great balance as it's often vary good food without the overhead of an 'up scale' restaurant. But, american restaurants rarely mix casual dining with great food.
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by brownbat on Wednesday September 24, 2014 @06:36PM
(#8364556)
> notionally more efficient alternatives to traditional table service have been around for a long time everywhere without restaurant owners feeling the need to replace it en masse
I take your point, always important to see if there is a cultural need before just slapping "tech" and "efficiency" on our experiences.
That said, fast casual has been digging into the midrange sit down market for the last decade. Fast casual limits waitstaff interactions and eliminates the need to pay before leaving. That could be read to suggest that the market saw the need, even if established owners didn't.
There's probably not a similar need when you're mostly paying for experience. I don't see tablets replacing staff at most places with a sommelier. The mid to low end of the market though has generally demonstrated demand for ways to enable faster and more fluid exchanges.
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by seizethecheese on Wednesday September 24, 2014 @06:03PM
(#8364426)
The function of human staff go way beyond up-selling. I work as a cashier at a successful restaurant in Portland, Oregon, and while punching info into the computer takes up a good portion of my time, it is less than 25%. Most of my time is spent answering questions, setting expectations, chatting with customers, solving edge-cases and cleaning. We don't really upsell, actually, it's tacky.
The reason why we don't see kiosks for ordering food, IMO, is path dependence. Entering data into a form is work, and people don't want to do it themselves.
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by tiglionabbit on Wednesday September 24, 2014 @07:26PM
(#8364717)
Unless it's fun.
Have you used the kiosks at Carls JR? I greatly prefer these to talking to a real cashier. I can customize my burger in all kinds of ways that a human cashier is going to screw up and forget about, and I don't have to feel rude about wasting their time.
Also it'll upsell you on bacon and chocolate cake, which are both pretty awesome add-ons.
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by travem on Wednesday September 24, 2014 @03:28PM
(#8363580)
One thing I would like is the ability to pay at the table. Moving from the UK where the waitstaff brought the card reader to the table for you (to pay with chip-and-pin) to the US where waitstaff I had met for the first time disappeared with my credit card for several minutes was unnerving at first.
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by dkrich on Wednesday September 24, 2014 @03:39PM
(#8363637)
Completely agree. I just came back from Istanbul and they use the mobile card readers everywhere. Every bar/restaurant tab was cleared in seconds despite there being 6+ people in our group. This was new to me as an American who had not used them before. I wonder why these aren't being used in the US as they are easier and probably more secure than the current system of signature-matching.
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by mpthrapp on Wednesday September 24, 2014 @03:45PM
(#8363667)
Yeah, that's the biggest advantage for me. Once I'm done eating I generally want to at least go outside to smoke/vape, if not leave right away, but far too often it takes a solid 20 minutes to wait for the bill to arrive, wait for the waiter to return the bill, and then wait for them to return with my card. When I've used one of these systems, we finished eating, I swiped my card, and then we left.
Plus, the one I used had the ability to arbitrarily split the check without having to have the waiter remember the random dollar amounts to put on 4 different cards.
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by jonlucc on Wednesday September 24, 2014 @03:35PM
(#8363623)
This device annoys me. I occasionally go to the Applebee's near me, and I've used it once. They usually are either broken or not on (either way, black screen). Anyone here with experience as a waiter with these things? Are they awesome for the waitstaff?
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by autism_hurts on Wednesday September 24, 2014 @04:38PM
(#8363997)
Doesn't surprise me.
The thing is, with real POS integration (which most companies don't have) -- you could do all of this from the customer's phone rather than a stupid piece of hardware at the table.
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by zyxley on Wednesday September 24, 2014 @03:14PM
(#8363507)
This would be a godsend in Europe, where to American sensibilities it often feels like you have to have a flashing light and sirens to get someone, anyone, to show up and give you the bill after you're done your meal.
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by scoot on Wednesday September 24, 2014 @04:06PM
(#8363800)
How would you feel about being presented with the bill, and being able to pay for it from your own device - securely, and with minimal input, and without the credit-card machine dance?
Or being able to call up the bill on your own device, and pay it on the spot?
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by nostromo on Wednesday September 24, 2014 @04:16PM
(#8363865)
Yeah, I think that's preferable.
It could look like a regular bill holders but have NFC embedded. You could still leave cash if you want. Or you can tap your Apple Watch use Apple Pay (or similar technology).
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by Meekro on Wednesday September 24, 2014 @06:16PM
(#8364485)
I saw that kind of button at a Japanese restaurant in LA, and it's a godsend! That made it easy to pay, and easy to do other things like ask questions and order. I don't get why more places don't have that!
Re:E La Carte Raises $35M to Expand Pay-at-the-Table Technology
by outericky on Wednesday September 24, 2014 @06:18PM
(#8364499)
I enjoyed playing the trivia games on it with a group. I didn't like having to pay $1 to unlock the trivia... but then I figured on a $50-$80 group bill, what's $1.
Liked being able to pay when we were ready to go.
In this day whenever everyone sits and plays on their phone and takes photos of the food, this will turn the tables over a tad faster. Something the restaurants should like.
Maybe I'm going to the wrong restaurants.
My point is more that the interaction with the waiter is actually an integral part of how the sit-down restaurant experience differentiates itself from fast food, as well as an opportunity to persuade guests to take extra side dishes and chef's specials from the point of view of the restauranteur.
(Yes, it's probably partly a cultural thing; I don't even want to order a main course until I've got snacks on the table and a drink in my hand unless it's counter service. But notionally more efficient alternatives to traditional table service have been around for a long time everywhere without restaurant owners feeling the need to replace it en masse)
I am somewhat of a food snob, but I don't like to cook. Fast food and cheap (aka applebee's) food is off the table, but the traditional wait time at mid to high end restaurants is simply wasted time. Honestly, I find ethnic restaurants often have a great balance as it's often vary good food without the overhead of an 'up scale' restaurant. But, american restaurants rarely mix casual dining with great food.
I take your point, always important to see if there is a cultural need before just slapping "tech" and "efficiency" on our experiences.
That said, fast casual has been digging into the midrange sit down market for the last decade. Fast casual limits waitstaff interactions and eliminates the need to pay before leaving. That could be read to suggest that the market saw the need, even if established owners didn't.
There's probably not a similar need when you're mostly paying for experience. I don't see tablets replacing staff at most places with a sommelier. The mid to low end of the market though has generally demonstrated demand for ways to enable faster and more fluid exchanges.
The reason why we don't see kiosks for ordering food, IMO, is path dependence. Entering data into a form is work, and people don't want to do it themselves.
Have you used the kiosks at Carls JR? I greatly prefer these to talking to a real cashier. I can customize my burger in all kinds of ways that a human cashier is going to screw up and forget about, and I don't have to feel rude about wasting their time.
Also it'll upsell you on bacon and chocolate cake, which are both pretty awesome add-ons.
This is even better - as you don't have to stand and wait at the bar for your order to be taken.
Plus, the one I used had the ability to arbitrarily split the check without having to have the waiter remember the random dollar amounts to put on 4 different cards.
The thing is, with real POS integration (which most companies don't have) -- you could do all of this from the customer's phone rather than a stupid piece of hardware at the table.
I suspect the hurdle here is social not technical, similar to Google Glass.
Or being able to call up the bill on your own device, and pay it on the spot?
It could look like a regular bill holders but have NFC embedded. You could still leave cash if you want. Or you can tap your Apple Watch use Apple Pay (or similar technology).
A better solution I saw in Japan was a button that has the waiters come in a couple of minutes.
Why American restaurants don't implement something like this reminds me why some places in San Jose are cash only.
Liked being able to pay when we were ready to go.
In this day whenever everyone sits and plays on their phone and takes photos of the food, this will turn the tables over a tad faster. Something the restaurants should like.