Myself, I think they did fairly well, certainly the best of any tech company out there today.
Ok. "We're enabling custom encryption key management. You may now generate and use your own encryption keys. In addition to ensuring the device data is encrypted, nothing in your iCloud account can be recovered if you lose your key because it is all pre-encrypted before being sent to iCloud. Again, if you lose your key, there is no recovery possible. We'll also be opening up a new bug-bounty program specifically for identifying weaknesses and exploits in our baseband, firmware, and OS that could result in the leaking of your encryption keys and personal data. Here at Apple, we take your privacy serious."
Until then I assume it is unsecure.
It's not unreasonable that American citizens might feel more empowered voting with their dollars than with ballot papers.
With the companies in question, it's not hard to vote with your feet and complain. With the government, it's very difficult.
When someone voted in by a single state can influence the entire country like that, it makes everyone feel powerless. I'd rather give my money to a company that has my interests in mind throughout the years in exchange for products and services than dump thousands of dollars into someone's campaign like a drunken bet at a Las Vegas casino every couple of years.
(The same is largely true in the EU, even though it's possibly more pronounced the US.)