Re:Ask HN: Google search results
by BorisMelnik on Friday September 19, 2014 @04:02PM
(#8342208)
correct - the majority of the time this data (known as Knowledge Graph or Knowledge Vault) is pulled from the schema on the website (via structured data) but Google also uses a number of other sources, mainly Freebase and Wikipedia but also privately owned websites as well.
https://support.google.com/webmasters/answer/99170?hl=en