I think you have to just ignore what people think and do what you do. This seems to be Notch's way of doing it. More power to him, I say.

I'm sure Steve Jobs didn't care what people thought of him either. He just defaulted to "they will love what I do because I will create something great", whereas Notch seems to be more like "people are trouble, so go away." Which would probably be how I'd do it too.