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A comment on Push notification click-through rates.

Re:Push notification click-through rates by joeframbach on Tuesday September 16, 2014 @02:13PM (#8326013)
The article misses the fact that the notifications all have a CTA "slide to view" but have no affordance to dismiss. I don't have an iPhone so I don't know how to dismiss those messages without viewing the app. My Android, though, always has slide-to-dismiss and click-to-view.

How many of these 40% CTR are from viewers who are frustrated that they can't figure out how to dismiss the message without clicking-through?

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Re:Push notification click-through rates by genesee on Tuesday September 16, 2014 @03:12PM (#8326443)
Almost anyone who uses iOS on a daily basis certainly knows how to clear notifications. The lock screen doesn't offer such an option, but the slide-down Notification Center does: http://tctechcrunch2011.files.wordpress.com/2013/09/notifica...
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Re:Push notification click-through rates by alexbilbie on Tuesday September 16, 2014 @03:20PM (#8326518)
You can swipe notifications away in iOS8 from the lock screen
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Re:Push notification click-through rates by lukasb on Tuesday September 16, 2014 @03:42PM (#8326666)
even if that's true, relative CTRs for different notifications will still be meaningful
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