To assert this as obvious strikes me as a bit ridiculous. Let's think through one facet of what happens once services like Uber, Car2Go, Lyft, etc. have self-driving cars. Those living in urban areas would then have a very viable option to avoid ownership, maintenance, storage, parking, etc. for what's commonly cited as the second most costly (and massively depreciating) asset they own after a home. It would allow a practical shift for many people from car ownership to car sharing. The cultural transition won't happen overnight, especially in the US where car ownership is practically a rite of passage. Yet I suspect that the economics will eventually be so favorable that once the business and technology pieces are in place, the transition will happen for a large percentage of the population no matter what.
In this light, Uber is one of several companies positioned for a massive transition of transportation from a product-oriented business to a service-oriented one. We'll see how it all plays out.
Uber is simply an app with supply/demand machine learning, an army of drivers who are becoming more irate by how they're being treated, and community managers. What would it cost to reproduce Uber's app and backend? $500K? $1 million?
What happens if cities simply say, "You're out Uber" and buy their own self-driving cars for their citizens? Is Uber going to build their own roads?
So I well agree that Uber's technology, for which there are already multiple equivalents, isn't important. The contest will be entirely about business models and execution. IMO, that can be a lot harder to predict, at least without considerably more depth than I currently have on the players in this market.
By and large, people seem to love Uber. If they fall out of favor, I think it would be more natural for competitors to put pressure on them to improve (or supplant them), not city governments.
They use the public transit available to them where they move to? Why would self-driving vehicles not be like the postal service, a business but also an essential service?
Just because I left Chicago doesn't mean I get to take the Metra and the CTA with me.
While personal purchase of self-driving cars will be a thing, one big value proposition of self-driving cars is a drives down the relative cost of cars-for-hire compared to personally-owned-vehicles because you no longer need an operator in the vehicle whenever it is available for use (which means that the per-trip fee no longer needs to be enough to pay not only for the maintenance on the car and the operator's time on the trip, but also the operator's down time "on call" to be ready for the next trip.)
Uber might not win the space, but I think its naive to think that self-driving cars don't shift the balance more in favor of for-hire cars.
I completely agree. For-hire self-driving vehicles are the future, I just don't believe Uber and Lyft are going to be the platform.
Off-topic: Whenever I see analysts argue that Tesla isn't making cars fast enough to compete with Big automakers, I chuckle. Elon doesn't have to replace every car, he just has to replace the door to door trips, which he can do with only ~10-15% of the current US vehicle fleet on the road. Self-driving Tesla vehicles for hire would further fund Tesla expansions (which provides additional capital for their Gigafactory to drive down battery storage costs, thereby enabling the wide-spread transition to intermittent renewables such as solar, wind, and tidal).
One reason to take a cab, or uber, or a train to the airport or downtown is the time and expense of parking. But if my car can just park itself at a low cost remote structure, go home, or say earn a few bucks taking a fare, and come back for me, then it's less of a hassle to drive to the city. I don't have to worry as much about being too tired to drive longer distances, I could just snooze or read a book. I'd probably be more likely to let my car drive me to LA overnight, and perhaps take fewer flights and consequently rent fewer cars. I could send my car to pick up food or packages or friends. Overall, it seems like my car is more useful to me, not less, if it can drive itself. If I can hire it out when I'm not using it, it might make it more affordable to own, as well. I doubt most people would rent out their own car with any regularity, unless they had to, any more than they want a bunch of strangers sitting on their furniture and messing with their stuff.
(I just realized I effectively described the car version of a mullet.)
It's only a matter of time before drivers are cut out of the equation as well with riders ordering a cab and getting picked up by a self driving Tesla.