> I don't recall Apple pitching this as something you watch to play around with for a couple of hours at an airport with.

You're right, they didn't. But I'm hard pressed to figure out a great deal of apps for the watch other than what's pretty much going to be shipping with it. reddit mail notification? point to my car?

I dunno. It seems like there's a very limited ecosystem (read:business) to spending lots of effort making Apple Watch apps for exactly the reason you're stating.