While this is partially true, you need to remember that about half of the pitch here seemed to be that this item is fashion. Fashion typically isn't "pitched" as a solution to "problems" (right? runway?). Thus, Apple found itself in a very delicate balancing act between showing off this device's capabilities and appealing to our rational capacities while not going overboard and establishing it as something in a line of succession to Mac, iPhone, iPad with traditional, as you call it, foreplay. The device had to spend a lot of time speaking for itself, as good fashion does.

Are you using a sockpuppet?

It seems to be way too obvious to be malicious, but gcp123 and GCPCo are the same guy.

Why use two nicks in one thread?

I highly doubt that HN would not detect upvotes from another account on the same IP, especially not across logouts.

Try pitching your startup to investors in the style of Tim Cook, see how far that gets you. Then you'll get it.

>>Try pitching your startup to investors in the style of Tim Cook, see how far that gets you. Then you'll get it.

It would work if you were Tim Cook. But you aren't.

That's what people mean when they say, "you have to find your own voice." Tim Cook has found his. He simply needs to change the content of what he is saying. I think if he explained the importance and significance of the iWatch more forcefully, it would have been a better presentation. But that has nothing to do with style.

Tim Cook has a company with a decades long track record of successes behind.

A startup, by definition, does not.

"Foreplay"? Apple is a consumer electronics company, not a lover. You admit you'll buy their products regardless -- why should they make a point of titillating you?

They're a consumer electronics company selling high margin, high priced, niche products to people who care a lot more about aesthetics, image and feeling than the average consumer. They do need to titillate if they want to maintain their margins.