My Breitling Navitimer only cost $10k and my Pebble, which is about 6 months old now, has been on my wrist for all of 8 hours. I've never worn it again after that one day because it does nothing I find useful. And in comparison to the Breitling the Pebble feels cheap. The only reason I have to not wear the Breitling is when I go more than a meter underwater. And for that I have a Suunto D6i.