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Re:Ask HN: What is 1 growth hack you've learned and improvis... by Terpaholic on Friday September 12, 2014 @02:07AM (#8306778)
It wasn't from HN, but from Patio11 - Instead of having 2 buttons on a landing page, have one button and present the other one as text below it. I've seen increases of +30% conversion rate from that.