Think outside the box a bit. The watch is potentially a new input device, can simplify action and interaction (just look at the watch rather than pulling phone out of pocket)

It's gonna take some time to figure out the killer apps for this computing paradigm. There's nothing at all wrong with the Pebble, it's just that the apps to make it worthwhile don't really exist yet. Apple has enough dirty money to get other people to do the heavy lifting in that arena.