I know it's wasteful to cut the corners off LCDs to make them round, but I am a little surprised that Apple didn't go that route just for novelty value if nothing else. Would've made a nice interface paradigm with a rotary dial on the face too.

Round LCDs do have an undeniably cool look: http://www.zerotohundred.com/wp-content/uploads/2012/06/MG_5...

But I have a feeling Porsche has just used an ordinary square panel here, with its edges concealed by the gauge bezel. A watch designer doesn't have room to pull off a visual trick like that.

You're surprised that Apple didn't make a fundamental design decision for novelty value? Not sure you have been paying attention to Apple lately.

Ok, ok; bad phrasing on my part. I meant that with Apple's branding around affordable luxury and challenging the status quo, a round screen would most definitely have been a talking point for this product and a differentiator from everything else on the market.

That said, I've since been reminded about the Moto360 which _did_ have a round screen, so my point is moot anyway.