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Re:Meet the Apple Watch by 51Cards on Tuesday September 09, 2014 @02:53PM (#8291998)
"18K Gold developed to be twice as hard as standard gold."

Did they really say that? Ha! Who knew my 9K gold stuff was vastly superior to higher grades.

Re:Meet the Apple Watch by femto113 on Tuesday September 09, 2014 @03:38PM (#8292237)
18K just means "75% pure gold", it doesn't say what the other 25% is and there are a lot of different alloys. Most commonly it's mostly copper, which ironically is what gives it the standard "gold" tint (white gold uses metals like silver instead). I assume they mean "we picked an alloy that's harder than most".
Re:Meet the Apple Watch by nokiaman on Tuesday September 09, 2014 @04:29PM (#8292827)
Apparently Apple has their own metallurgists now... nauseating...

"crafted from 18-karat gold that our metallurgists have developed to be up to twice as hard as standard gold."

http://www.apple.com/watch/apple-watch-edition/

Re:Meet the Apple Watch by mcphage on Wednesday September 10, 2014 @12:09PM (#8297270)
> Apparently Apple has their own metallurgists now... nauseating...

Given how many things they make out of metal, they've probably had metallurgists for years. I'm not sure what you find nauseating about that idea.