> at Amazon the drone program would start with a description of what the customer experience is when they receive a drone delivery and you'd work backwards to the technology solution

"work backwards to the technology" is a quote from Steve Jobs:

> One of the things I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology. — http://youtu.be/GnO7D5UaDig?t=52m16s

That a quote like that should be attributed to Amazon shows how much Jeff is trying to emulate Steve.