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A comment on There’s a simple alternative to the current web. Parent comment

Re:There’s a simple alternative to the current web by can09 on Saturday August 23, 2014 @03:45PM (#8216678)
What he seems to be getting at is a much larger, more revolutionary approach to not just "the web", but "the internet" as we know it:

https://en.wikipedia.org/wiki/Named_data_networking

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Re:There’s a simple alternative to the current web by MrBuddyCasino on Saturday August 23, 2014 @05:54PM (#8216980)
Thats a very academic and static view of content - I don't see how that would work in todays hyper-dynamic environment, where the Ads that are displayed on a site are priced by millisecond real-time auctions before they are delivered to the user, and websites are single-page apps with REST APIs in the background. How would that work?
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Re:There’s a simple alternative to the current web by tonyg on Saturday August 23, 2014 @06:29PM (#8217060)
By transclusion. You'd cache the big, reusable chunks of content, and serve up a fresh transient little document that transcluded both the larger content chunks and the dynamically-included advertisements.
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