Re:Tom Hanks’ Typewriter App Is No. 1 in the App Store
by mind_heist on Tuesday August 19, 2014 @12:39AM
(#8196043)
Well , Tom Hanks being associated with the App definitely drove a lot of traffic to it. But would you consider this as an endorsement ? Like Britney spears endorsing Pepsi ,where you arent involved in any of the development process and simply show up in an Ad ?
Looks like this is an App that Tom Hanks wanted to make himself out of his love for old and archaic Typewriters* , did not have CS Skills for it , hired an agency and got it done! ( some other articles do mention that he owned a personal collection of vintage typewriters)
Definitely more than an endorsement , but yeah the app has a celebrity appeal to it ( like how Super Copters would now get a lot of press , just because its from Flappy Bird's Dev ) . A fair amount of effort is involved in building one's brand before things you do gain automatic traction.
Looks like this is an App that Tom Hanks wanted to make himself out of his love for old and archaic Typewriters* , did not have CS Skills for it , hired an agency and got it done! ( some other articles do mention that he owned a personal collection of vintage typewriters)
Definitely more than an endorsement , but yeah the app has a celebrity appeal to it ( like how Super Copters would now get a lot of press , just because its from Flappy Bird's Dev ) . A fair amount of effort is involved in building one's brand before things you do gain automatic traction.