Re:Ask HN: What to do when the .com is too expensive?
by SoloX5 on Thursday August 14, 2014 @02:47PM
(#8179120)
That's a bit simplistic.
Having "Examine.com" as our brand brought us weight - the domain is easy to remember, easy to understand, has a link to what we're selling, and so forth.
BUT - that 42k was never all we had. It was maybe ~25% of what we had. We decided that the brandability of the domain was more important than buying ads.
As you have a SaaS business, buying ads may work out. On the other hand, having a non-.com may backfire.
Having "Examine.com" as our brand brought us weight - the domain is easy to remember, easy to understand, has a link to what we're selling, and so forth.
BUT - that 42k was never all we had. It was maybe ~25% of what we had. We decided that the brandability of the domain was more important than buying ads.
As you have a SaaS business, buying ads may work out. On the other hand, having a non-.com may backfire.
YMMV.