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A comment on How Design Thinking Transformed Airbnb Into a Billion Dollar Business. Parent comment

Re:How Design Thinking Transformed Airbnb Into a Billion Dol... by idlewords on Thursday August 07, 2014 @06:35PM (#8150474)
That doesn't sound like any scientific method I know.
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Re:How Design Thinking Transformed Airbnb Into a Billion Dol... by andyidsinga on Friday August 08, 2014 @12:12PM (#8153516)
was thinking the same thing ..how about a hypothesis and an experiment to test it :)

it seems to me design and scientific method need not be separate at all... i worked with some good designers at ziba on my last project and they were effectively following a scientific method - hypothesis for design, rapid implementation, then testing with users, observe and repeat. ( was fun too )

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