This is the fashion. Startup websites aren't supposed to repel you with technical details on the home page. "Furniture, truck, phone, whitespace" is enough. What more do you need to know? Just click the button.

It's not technical details - It's that I literally didn't know what they were advertising. It wasn't until I read the comment that I understood the pickup would be from me, and that 50% for them(written under delivery for some bizarre reason) meant that they would be keeping 50% of the price. It wasn't clear enough.