Ask HN: The experts told us soft-launch == app death. Does it?

Re:Ask HN: The experts told us soft-launch == app death. Doe... by ulisesrmzroche on Tuesday July 29, 2014 @10:35AM (#8102420)

Consumer, yeah. B2B, not so much. The soft launch stuff is irrelevant (sounds made-up too). Marketing is an ongoing process. Those dudes need be thinking of a second campaign, instead of giving up once they see the churn after the hype.

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Re:Ask HN: The experts told us soft-launch == app death. Doe... by alphagenerator on Tuesday July 29, 2014 @10:48AM (#8102474)

Your reply makes sense.

I just wanted to add that I think I see what the OP meant by "soft launch." I think the OP asked a good question, because most startup business guides say launch something minimal and iterate. Whereas, app-store gurus seem to place a heavy emphasis on the initial bump. (That is, they hint that you either succeed on the initial push or die.)

OP: Thanks for asking the question.

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Re:Ask HN: The experts told us soft-launch == app death. Doe... by ulisesrmzroche on Sunday August 03, 2014 @01:19AM (#8127136)

I see what you mean now. Odd that they think that way though. Sure, there's more clutter, and if your app contributes to that, I suppose the 1st bump is all you get, but if you have a quality product, the sales process is the same as in any other channel.

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