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A comment on The Majority of Today’s App Businesses Are Not Sustainable. Parent comment

Re:The Majority of Today’s App Businesses Are Not Sustainable by archagon on Sunday July 27, 2014 @02:46PM (#8093584)
IMO, if you're relying on the App Store app for all your marketing and discoverability, you're probably doing something wrong.
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Re:The Majority of Today’s App Businesses Are Not Sustainable by onmydesk on Monday July 28, 2014 @12:01PM (#8097539)
The apps themselves are marketing channels of their own with cross promotion, social network sharing etc and word of mouth.

Paid advertising is not possible when you make 70 cents per sale. It costs more to advertise a copy than you make from a sale.

A way around this is to increase your lifetime income per download, which is where IAP comes in, which is where candy crush etc show the way.

If Apple don't want the store to only be that, they've got some work to do.

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