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A comment on The Majority of Today’s App Businesses Are Not Sustainable.

Re:The Majority of Today’s App Businesses Are Not Sustainable by onmydesk on Sunday July 27, 2014 @01:43PM (#8093385)
The app store that came with iOS6 totally destroyed the income of developers on iOS. Many developers pointed out the problems, many left the platform. With iOS7 apple plainly ignored the problem. With iOS8 some changes are coming which might help.

Apple did it. They had better undo it if they don't want their iOS devices to be nothing but ad display machines or in app purchase tricks.

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Re:The Majority of Today’s App Businesses Are Not Sustainable by archagon on Sunday July 27, 2014 @02:46PM (#8093584)
IMO, if you're relying on the App Store app for all your marketing and discoverability, you're probably doing something wrong.
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Re:The Majority of Today’s App Businesses Are Not Sustainable by onmydesk on Monday July 28, 2014 @12:01PM (#8097539)
The apps themselves are marketing channels of their own with cross promotion, social network sharing etc and word of mouth.

Paid advertising is not possible when you make 70 cents per sale. It costs more to advertise a copy than you make from a sale.

A way around this is to increase your lifetime income per download, which is where IAP comes in, which is where candy crush etc show the way.

If Apple don't want the store to only be that, they've got some work to do.

[ Parent | on HN ]