I wouldn't call it a "crazy" item, but I do love me one of BK's Angry Whoppers which is significantly different (read: it actually has a bit of spice to it) to the offerings of most big burger chains.

The thing with products like BK, TB and such is this:

Inventing something is "easy"

Now, after inventing it you have to:

- engage your whole supply chain for the needed ingredients and make sure they reach their destination

- engage marketing, produce all the needed support (packaging, new menus, new billing items, etc)

- create procedures and train staff

- deploy new equipment if needed

I don't remember the name for it off the top of my head, but Yum! brands do their best to 'create' items that use ingredients already in their stores. If I remember correctly Taco Bell has 26 ingredients that everything on their menu is made of.

They tried the 'satis-fries' this (last?) year. Basically, trying to make a 'healthier' alternative to normal fries, while trying to avoid making it obvious that their normal fries are actually unhealty.

Why, oh why, does Taco Bell's "breakfast" not have damn salsa!?

I mean, it's mexican food, for breakfast (not!).

So ya, nobody does do "crazy" anymore in Fast Food. Just normal, add some more onions + BBQ Sauce and it will sell.

Wondered the same thing. A waffle taco? How about an egg burrito with some salsa and cheese? That's my idea of a Taco Bell Breakfast (go Del Taco Breakfast!)

Taco Bell is NOT Mexican food by any stretch of imagination. (I'm Mexican, and I can enjoy Taco Bell, it's just not Mexican food, Maybe Tex-Mex)

Chicken fries?