Don't use such URLs for your business or products. You want your name to be short, memorable, and work with social media.

Long novelty URLs help micro content sites go viral, just make sure to include some prominent share buttons. The trick is to make many of these novelty websites that relate to your main product, and then link to that in the footers.

An example of someone who's used this technique multiple times before is TheOatmeal[0], though the only one I can remember off the top of my head is ThingsBearsLove[1].

[0] http://theoatmeal.com/

[1] http://www.thingsbearslove.com/

Just be careful...

http://www.theguardian.com/technology/shortcuts/2012/nov/22/...

Ha, true. Or maybe http://www.whorepresents.com ?

You could actually have quite a bit of fun with this kind of wordplay.

Considering that such links are gimmicks and have little staying power otherwise, I would say that it does not help.

It's hard to quickly mentally parse such phrases in URLs too.

The long URLs are fine by me. See http://uniformresourcelocatorelongator.com/