It'd be more helpful if you explained in what way is it a strawman.

Nobody said the exact pricing of Uber should be regulated.

That's what applying taxi regulations does.

It does? Why? I've never heard of that. Where I'm from, taxi regulations are basically a more stringent driver's license, insurance, inspected taxi meter, and standardized/consumer-friendly presentation of the pricing. If a taxi wants to charge $100/km then that's up to them, but it has to be clearly displayed in the taxi window so the customer can avoid them.

As far as I know, most cities regulate fares. Seoul (the city in the article) certainly does, as according to a survey done by some economists, so do most cities in the US. Same here in Lisbon.