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A comment on Poll: Horizontal or Vertical Market for your Startup.

Re:Poll: Horizontal or Vertical Market for your Startup by tcarnell on Wednesday September 02, 2009 @11:30AM (#800378)
I'm not sure any of these are a healthy approach to build something 'useful'. I'm sure once you have built a useful product you could later say that it was 'Horizontal' or 'Vertical' etc, but to build a product strategy based on these concepts is to 'rule out' a potential market before you've even started...
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Re:Poll: Horizontal or Vertical Market for your Startup by icey on Wednesday September 02, 2009 @11:48AM (#800423)
You've got to have some kind of strategy to begin with though, don't you? I'd assume you would have an idea of who you were targeting with your application, even if that target audience changes.
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Re:Poll: Horizontal or Vertical Market for your Startup by tcarnell on Thursday October 15, 2009 @08:55AM (#883259)
...so having built my own web application, I've realised that yes, it's probably best to build 'horizontally' and sell 'vertically' !!!
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