Something about the colour in the images of the food was a bit off putting.

If you are going to do food, the images have to nail it first time. I don't know what it is but the colour needs correcting. A white background also helps. The difference between someone really noticing a recipe and ignoring it can be greatly improved by adding good quality images. For example compare these:

- http://flickr.com/photos/roboppy/sets/72157594175367381/

- http://blog.cookingwithpatty.com/

with these ~ http://www.cookingforengineers.com/recipe/154/Biscotti

Another problem I see is the lack of tools to create a community as outlined by greenspun ~ http://philip.greenspun.com/panda/community

"... Add the vanilla extract, almond extract, orange zest, and slivered almonds to the egg and sugar mixture. Using a spatula, stir once or twice to combine. ..."

As for the rest of the site it's actually pretty good. But I wish the recipes would suggest the best ingredients they can find. For instance real Vanilla beans instead of an extract. Read the "biscotti - starbucks quality" comments.