The "we" line is used all over the place for web design shops. My question is does it become valid if you regularly use sub-contractors and/or interns?

I recently did a video interview with an Icelandic freelance web designer and just posted a small excerpt, of which the main topic was honesty and authenticity in business (he spoke specifically of the "we" talk).

Worth a look: http://www.designlitm.us/articles/honesty_and_authenticity/