Good advice when Dale Carnegie put it in his book, still good advice today.
Re:You're a little company, now act like one
by mattcrest on Monday August 31, 2009 @11:07PM
(#797253)
The "we" line is used all over the place for web design shops. My question is does it become valid if you regularly use sub-contractors and/or interns?
I recently did a video interview with an Icelandic freelance web designer and just posted a small excerpt, of which the main topic was honesty and authenticity in business (he spoke specifically of the "we" talk).
Worth a look: http://www.designlitm.us/articles/honesty_and_authenticity/
When you're talking about "we", you're almost certainly talking to hear yourself talk -- "We have an industry-leading solution with years of YOU DON'T CARE ABOUT THIS."
When you're talking about "you", you're probably addressing the customers needs and ways to get those needs satisfied. ("You can use Widget to flangle a foobar in less than 30 seconds, saving you time and getting you home to your kids faster.")