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Re:Dear Google, it's not me. It's definitely you. by VikingCoder on Tuesday June 24, 2014 @05:50PM (#7940888)
"they own the base of user activity data"

They don't necessarily OWN the base of user activity, if others figure out how to sniff it out:

http://googleblog.blogspot.com/2011/02/microsofts-bing-uses-...

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