Interestingly, the car is a hybrid, which is barely mentioned in the ad.
Technically speaking, both the Ford C-Max Energi and the Cadillac ELR in these ads are extended range electrics. They have smaller batteries than battery electric vehicles, but the gas engine exists only as a generator of electricity.
As I've always said, humans care about narratives. Most people and market segments value the story a car says about its owner over the details of the technology. That's why they don't mention it explicitly.
Its on the Volt platform. Not quite sure why GM is pushing it to that market segment if they're not touting any of the serial hybrid features.
People for whom that premise is untrue will still have reason to believe that it is true. Because the alternative--that they spent a bunch of their lives doing things that weren't really that rewarding--would result in too much cognitive dissonance.
From the outside, looking at the US labor market and the way those young professionals often describe their situation in on-line forums, it feels like everyone has Stockholm syndrome. They actually believe that the US is successful because of the appalling working conditions and not in spite of them, and even then they frequently overestimate how successful US business actually is by objective measures.
But no-one wants to speak up from the rank and file, because the cannon fodder who lead the charge rarely survive to enjoy the rewards for their bravery. And given the transparent corruption that seems pervasive in high level politics in the US today, it doesn't seem like the federal government will be doing much to help any time soon. Again, looking from the outside, it seems that a lot of the most promising developments in US politics begin as state-level movements, so perhaps we'll see some leadership from the more progressive states driving incremental improvements for employee conditions over time.
In the Cadillac ad, the heavily painted individual said two weeks instead of the whole month. Just pointing that out.
For that segment of the population, it's true. Educated, rich, old men work more hours than everyone else: http://www.nber.org/digest/jul06/w11895.html
Ford's parody spins it around by focusing on social consciousness, eco-friendliness, and diversity, a better message for their electric vehicle audience. You could look at the ad subject's "dirt from food" startup as a literal circle of life, an homage to organic farming and green living.
https://www.youtube.com/watch?v=jAN61QK0aUI