Re:Workaholism in America Is Hurting the Economy
by mncolinlee on Tuesday June 24, 2014 @05:50PM
(#7940886)
> Interestingly, the car is a hybrid, which is barely mentioned in the ad.
Technically speaking, both the Ford C-Max Energi and the Cadillac ELR in these ads are extended range electrics. They have smaller batteries than battery electric vehicles, but the gas engine exists only as a generator of electricity.
As I've always said, humans care about narratives. Most people and market segments value the story a car says about its owner over the details of the technology. That's why they don't mention it explicitly.
Re:Workaholism in America Is Hurting the Economy
by bmm6o on Wednesday June 25, 2014 @11:49AM
(#7944691)
Right, it's just that the technology is forward-looking while the sales pitch is so regressive. I suspect the target market would actually like it less if they knew more about the technology.
Technically speaking, both the Ford C-Max Energi and the Cadillac ELR in these ads are extended range electrics. They have smaller batteries than battery electric vehicles, but the gas engine exists only as a generator of electricity.
As I've always said, humans care about narratives. Most people and market segments value the story a car says about its owner over the details of the technology. That's why they don't mention it explicitly.