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A comment on Why Did Amazon Make a Phone? A Conversation With Jeff Bezos.

Re:Why Did Amazon Make a Phone? A Conversation With Jeff Bezos by bluthru on Friday June 20, 2014 @11:07AM (#7920987)
The Amazon brand is all over the place for me.

Great products: Kindle, Fire TV.

Cheap product: Kindle Fire.

Costly product: Fire Phone.

I guess when I see a phone like this with a big Amazon logo on the back: http://a.abcnews.com/images/Business/HT_bgr_amazon_smartphon... I assume it's like a Kindle Fire in that it's a cheap option, but it's not at all, which is confusing. Does Bezos want to make the Amazon brand more valuable? Will consumers really view this device as a peer to the iPhone 5s/6 and Galaxy S5?

[ Parent | on HN ]
Re:Why Did Amazon Make a Phone? A Conversation With Jeff Bezos by higherpurpose on Friday June 20, 2014 @12:54PM (#7921548)
Amazon should stick with "affordable", and win money on content. Amazon won out initially because of affordable prices, too. This "we're just like Apple" strategy will not work. They should be Xiaomi, not Apple.
[ Parent | on HN ]