I'm impressed by how much engagement you've built over such a small number of items. Is there a reason you don't seem to have implemented typical search filters like size, price etc? It seems difficult to find anything if I'm just browsing, so I assume I'm missing something as to how people are using the site.
This seems to be a good example of a vintage A-11 military watch (it's listed as such). It looks correct. It's got pictures of the movement, which seems to be correct. The seller has almost perfect feedback. So no problem right?
It is 100% fake (or at least, a frankenwatch made from old and new parts). And this is for a watch worth, perhaps, $200.
The real problem with watches is that fakes are so difficult to recognize that buyer feedback means much less, since a buyer is unlikely to recognize the fake. And often a seller is unaware he's selling a fake, so deception can't be detected in the description or the title. For the watch above, I think the seller knows what he has, and has very carefully described it to imply that it is an original, while not technically lying (he only claims the CASE is original).
It's a very, very difficult problem to solve.
A friend of mine bought a cheap "Rolex" in Thailand.
It was only after he brought it home, he recognized that the calendar has 40 days, instead of 31.
But, I think that most people do not want to buy a counterfeit on eBay. Ioffer provides much lower prices on fakes, oftentimes direct from China. For instance, on eBay, the average fake Chanel le boy still sells for over $1500, and a Celine mini luggage will sell for around $1400. There is no way that people are paying this kind of money knowingly for a counterfeit.
There are very few counterfeits that are 99.9% accurate. Most of the time I can spot a fake dress or bag on someone from <5 feet away. But, then again, I'm very familiar in this space.
I'd be worried about survivorship bias. Perhaps you only "see" a sub-set of fakes (the un-convincing ones) and the good ones walk right on by. Isn't this problematic?
eBay is notoriously plagued with fakes. For some designer brands, fakes can account for 75% (or more) of the items sold [1,2].
The key for Lollipuff: We have brand experts authenticate each and every item -- ie. real, human experts augmented with sophisticated software to make things scalable. We like to think of it as "eBay without the fakes", or if you prefer "Palantir for designer goods" (software-augmented humans).
[1] https://www.lollipuff.com/blog/41/ebays-counterfeit-epidemic...
[2] https://www.lollipuff.com/blog/123/ebays-counterfeit-epidemi...